Dr Hilary Kennedy Nji Bama is a Senior Lecturer at the University of the Free State’s Department of Business Management, with cumulative experience of over a decade within the higher education environment in South Africa. Dr Bama is also an entrepreneur (founder of Cornerstone Research Pty. Ltd) and public speaker. Dr Bama harbours a passion, commitment, and discipline for learning and teaching, research growth and excellence, and academic citizenship (engaged scholarship). Dr Bama is a member of the Faculty Learning, Teaching, and Digitisation Committee for the Faculty of Economic and Management Sciences at the University of the Free State, an Accredited Facilitator (Cert No: ATE74/2022) and holds a doctoral (PhD) qualification from the College of Business and Economics, University of Johannesburg.